Asystem is a men’s wellness brand focusing on treating the inside and outside, together. The daily supplement and skincare regime is delivered monthly, and targeted towards men looking for a simple way to improve their health. Decade collaborated closely with the founders on full brand identity, packaging design, and go-to-market positioning.
Whether it’s the pace of a city or the physicality of exploring nature, Asystem wants men to feel good in all conditions. This mix inspired our approach, and we created a brand world that felt both technical and natural.
Asystem always makes it easier for men:
for example, naming the products simply with
their frequency and time of use.
Strategy and Positioning
Photography Art Direction
Technical typography and custom lettering meet the softer natural tones of green and the outdoors.