Mayawell is a modern beverage brand, harnessing the prebiotic benefits of the Mexican Agave plant into a tasty wellness drink. We worked with Mayawell’s co-founders to launch a design-forward brand with graphic shelf appeal and a clear messaging strategy.
Our graphic system contrasts bold typography with playful “stickers” to maximize messaging, and hints at the color palette of Mexico without being nostalgic. Language highlights the Agave plant, responsible sourcing, and health benefits.
Mayawell launched in 2019 in Austin and Los Angeles markets.
Logomark and Visual Identity
Positioning and Language