Argent Brand Identity and Campaign by Decade

Argent is a women’s workwear brand, established in 2016. We began working with Argent in 2019, with a new brand identity.

Argent has a colorful and modern approach to workwear, and a dedicated following of women who wear Argent to feel good and look good within a professional dress code. Along with the new brand identity, we relaunched the brand with the “Work Friends” campaign, celebrating the stories and style of the ambitious, accomplished women at the heart of Argent.

We continued art directing this campaign in 2022, as well as the Spring Collection lookbook. These images were featured in a direct mailer we designed for the brand.

Brand Identity
Campaigns
Ecomm Photography

What we did

Photographer: Jens Ingvarsson
Video: Brett Milspaw
Styling: Lilli Millhiser
Prop Styling: Amy Wilson
Makeup: Daniel Martin
Hair: David Von Cannon
Production: Alex Friedlander

The “Work Friends” series showcases real Argent customers and their professional stories.

2022 Work Friends
Joanna Coles — Journalist, Producer, CEO
Stephanie Young — Executive Director, Social Impact Strategist
Paola Ramos — Journalist, TV Host, Author
Page Crahan — Entrepreneur, Radical Thinker
Scout Bassett — Paralympian, Advocate, Dreamer

2019 Work Friends
Josie Duffy Rice — Lawyer and Journalist
June Diane Raphael — Actress, Comedian, Author
Mallun Yen — Founder, CEO, Investor
Olivia Nuzzi — Political Journalist, Washington Correspondant

Spring/Summer 22 Campaigns and Mailer

Photographer: Jens Ingvarsson
Video: Brett Milspaw
Styling: Lilli Millhiser
Prop Styling: Amy Wilson
Makeup: Daniel Martin
Hair: David Von Cannon
Production: Alex Friedlander

Argent relaunched in 2019 with a new brand identity and the first “Work Friends” campaign.

We designed an easy-to-implement brand identity system with room for variety. Color is at the core of Argent’s product, and the brand uses a flexible palette of colors that can change with collections.