Maisonette is an online marketplace helping grown-ups shop for kids. Founded in 2016, they quickly became known as a stylish destination for kid’s clothing with an elevated aesthetic. In 2021, Maisonette needed a new story to reflect their evolved offering. More than clothing, Maisonette is everything for kids, for all ages, and all styles.
Our work spanned a refreshed brand identity, tone of voice, photo direction, and brand guidelines.
Illustration: Karl-Joel Larsson, Bill Rebholz, Jessie Wong
Animation: Kendall Rumph
Building off of Maisonette's original identity, we refreshed the logo and type system to help the identity in digital applications. The brand’s original “doodle” becomes a starting point for a new world of patterns, colors, handwriting, and illustrations. The refreshed identity is simple and cohesive, but allows for endless variety.
In an animated video, we introduce Maisonette and communicate the core elements of Maisonette’s brand story. Maisonette is here to help grown-ups shop for kids—all ages, in all categories, and at all prices—with standards you can trust. The 30 second and 15 second spots aired on connected TV, with additional edits for social.
Watch on YouTube here: https://youtu.be/Io_d2sNWqxM
Animation: Kendall Rumph
Illustration: Jessie Wong
Sound and Music: Peter Murray
Brand Identity
Language and Copywriting
Brand Photography Direction
Illustration, Pattern, and Motion Toolkit
Brand Guidelines
Performance Videos and Social Campaigns
What we did