Khaite is a modern women’s luxury brand. Working closely with founder and creative director Cate Holstein and the Khaite team, we launched the brand in 2016 with logo and visual identity. As Khaite grew, we continued to expand the brand world, starting with a refined identity system in 2017, full ecomm site design and build in 2018, and ongoing creative needs and consulting across packaging, collateral, advertising, digital, and brand.

Through our close and ongoing collaboration with the Khaite team, we have helped the brand grow while never diluting the quality and brand cohesiveness across any customer touchpoint. The Khaite brand is a world of texture and complexity—it can expand or contract to hold new collections, new categories, and the evolving creative vision of its founder.

All photography: Khaite

Logomark and Visual Identity
Strategy and Positioning
Print and Digital Advertising
Packaging and Collateral Design
Digital Design and Build

What we did



Tissue paper printed with 19th century Dutch oil painting

Digital Design and Build

Digital Strategy: Rebecca Zhou
Development: Laura Brown & Whitesmoke
All photography: Khaite

We apply the best-in-class lessons of direct-to-consumer sites and bring them into a refined aesthetic with the goal of creating a truly modern ecomm experience for a luxury brand’s digital flagship. Khaite’s campaigns and photography (all creative directed by Cate Holstein and the in-house team) are integrated into the purchase path to immerse the customer in the world of Khaite, and to show each item in varied styling and casting.