District Vision is a sports-focused eyewear brand in the fashion space. Branding for District Vision positions the company in this space through literary-style typography, and a design system that gives equal weight to both New York (where the glasses are designed) and Japan (where they are produced). District Vision launched in 2015 at Dover Street Market.

We developed the brand identity, including packaging.

All imagery: District Vision 

Case Concept: Decade
Design: Hugo Hoppman
Photography: Chadwick Tyler/District Vision

Brand Identity
Positioning and Language

What we did

Photography: Anemone Works/District Vision