Much of Playboy’s visual DNA comes from the magazine, which closed in 2021. As Playboy transitions from an editorial platform to a consumer brand, and shifts from print to digital, Decade was asked to craft an evolved identity to meet these new challenges.

Decade created a new brand identity for Playboy, built around its iconic original logo. We developed brand guidelines, design templates, and two campaigns to launch the refreshed brand in Fall 2022.