Argent is a women’s workwear brand, established in 2016. We began working with Argent in 2019, with a new brand identity. Along with the new brand identity, we relaunched the brand with the “Work Friends” campaign, celebrating the stories and style of the ambitious, accomplished women at the heart of Argent.

We continued art directing this campaign in 2022, as well as the Spring Collection lookbook. These images were then featured in a catalog we designed for the brand.

Spring/Summer 22 Campaigns and Mailer

Photographer: Jens Ingvarsson
Video: Brett Milspaw
Styling: Lilli Millhiser
Prop Styling: Amy Wilson
Makeup: Daniel Martin
Hair: David Von Cannon
Production: Alex Friedlander

2022 Work Friends
Joanna Coles — Journalist, Producer, CEO
Stephanie Young — Executive Director, Social Impact Strategist
Paola Ramos — Journalist, TV Host, Author
Page Crahan — Entrepreneur
Scout Bassett — Paralympian, Advocate

2019 Campaign

Photographer: Matthew Sprout
Video: Nate Best
Styling: Vittoria Cerciello
Makeup: Daniel Martin
Hair: Yukiko Tajima
Production: Wildcat

2019 Work Friends
Josie Duffy Rice — Lawyer and Journalist
June Diane Raphael — Actress, Comedian, Author
Mallun Yen — Founder, CEO, Investor
Olivia Nuzzi — Political Journalist, Washington Correspondant