Argent is a women’s direct-to-consumer workwear brand, established in 2016. They approached Decade for a rebrand in 2019. Working closely with the founder, Decade executed a total rebrand with a new logo, visual identity, high-level digital design, product and brand photography, and marketing materials.
Argent has grown a dedicated following through their colorful and modern approach to workwear. We relaunched the brand with a campaign featuring these real customers, to celebrate the stories of the ambitious, accomplished women at the heart of Argent, and to show off individual style within a professional dress code.
Logomark and Visual Identity
Strategy and Positioning
The relaunch campaign brought real customers with a range of professions in front of the camera. The simple, beautiful images let their personalities shine, and were paired with details to show off the garment’s quality and construction.