Social Studies is a modern party platform, providing curated tabletop rentals with the ease of online booking, delivery and pick-up. We worked closely with the founders to develop the brand's identity and go-to-market strategy.
Engagement included full brand identity, positioning and messaging, and creative direction of all brand touchpoints through launch: art direction of all brand photography and product photography, illustration commissions, and printed collateral and packaging design. Decade also led digital design and UX.
Logomark and Visual Identity
Positioning and Language
Packaging and Collateral Design
Digital Design and UX
Photographer: Ryan Slack
Prop Styling: Amy Wilson
Social Studies makes hosting easy and reminds us all that having people over can be a lot more fun than going out, and look better, too. Visually, the brand is both nostalgic and sophisticated. “Party animals” come to life as illustrations to explain the service, and language speaks to ease of use, and messages that a “party” can be any occasion. Experiences like custom playlists and “The After Party Candle” (to remove lingering party smells after guests leave) bring the brand’s personality to life.
Illustrations: Ilya Milstein
Digital Strategy: Rebecca Zhou