Family Meal started in March 2020 when Covid-19 came to New York City. Within just a few weeks, the city was on lockdown, all non-essential businesses were closed, and the streets were empty. To fight the pandemic, we saw restaurant after restaurant do the right thing and close down, keeping us all safe.

We wanted to help. So we reached out to designers and illustrators, and asked restaurants to send us recipes. We made a website where you could download an illustrated recipe in exchange for a donation directly to that restaurant. We then collated the recipes into a printed book with 100% of proceeds going to ROAR’S and Robin Hood’s fund for New York restaurant workers.

Photography: Graydon and Herriott

Positioning and Strategy
Visual Identity
Copy Writing
Art Direction
Web Design
Print Design

What we did

We then collated the recipes into a printed book with 100% of proceeds going to ROAR’S and Robin Hood’s fund for New York restaurant workers.

Other text Lorem ipsum dolor sit amet, consectetur adipiscing elit. In luctus elementum hendrerit. Nunc blandit augue eu erat tempor tincidunt. Quisque tempus ex et purus ornare, id molestie urna tincidunt. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.

Digital Design